Graphic design for Shoe Clinic - Eden Design, Kapiti to Wellington » Eden Design

Shoe Clinic

Project Description

Shoe Clinic is New Zealand’s leading chain of sports footwear and apparel stores with 15 stores around the country at present.


POS Drymax Socks

The Objective:

Create a shock factor for customers to learn of the effects of wearing wet socks. Communicate the key points of difference using a Drymax Sock.

The Solution:

Gruesome images that have produced a repulsive reaction from everyone who has viewed them! This now aids staff members to upsell to customers trying on shoes.


Operations Manual

The Objective:

With developments in mind, Shoe Clinic required a comprehensive manual to clearly communicate the vision, values, and store operations to their team members. The task was to bring order and information clarity to the 170 page manual.

The Solution:

Simple and clear visual consistency was established, in keeping with the visual Shoe Clinic style.

Project Details
  • Client:
    Shoe Clinic
  • Categories:
  • Services:
    Books & publications
    Signage & display
Hannah & her team at Eden Design have worked on a number of projects for us at Shoe Clinic, including our Franchise Operations Manual, our Website pages, POS for Drymax Socks & Toning Shoe Tech Information booklets. They have always done these projects by keeping me informed the entire way through the process, both in terms of time lines & budgets. On both of these fronts they have always delivered to where I’ve been extremely impressed with the end product. I wouldn’t hesitate in recommending Hannah & Eden Design to any other potential clients.
Hamish French, Director Hamish French, Director
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