A beautiful contemporary brand designed by Eden Design for Joe & Joy Eatery Café. » Eden Design

Joe & Joy Eatery Café

Project Description

After working with Kiss & Bakeup over a decade ago, the business had evolved considerably and it was time for a refresh. Eden Design was tasked with establishing a new brand look and feel that supported the new name and newly designed eatery and café in Waikanae, Kapiti Coast.

The vision:

A café and craft bakery where food, coffee and friends create one of life's greatest pleasures – beautiful relationships. The food is a balance of hearty and beautiful – from a wide variety of healthier hearty sandwich options to gourmet hand-decorated cakes and hearty pies baked onsite.

The objective:

Design a brand that is contemporary, fresh, reflects their relational values, and aligns to the new shop fitout.

The result:

We worked through a variety of logo ideas, partnering together to achieve a logo design that achieved what the client wanted.

The logo is simple, clean and modern whilst the handwritten font reflects the relational approach Joe & Joy have with their customers. The colours complement the newly designed interior.

A broad array of logo material with guidelines were supplied, enabling Joe & Joy to roll out the brand beautifully and consistently throughout their retail and packaging offerings.

We think customers would agree, this is an attractive eatery to dine in, with delicious food and beautiful people.

Project Details
  • Client:
    Joe & Joy Eatery Café
  • Categories:
    Brand, Design, Signage & Display
  • Services:
    Brand strategy
    Logo design
    Outdoor signage
    Packaging advice
More Projects
DynamoKidswear Thumbnail Eden Design
Dynamo Kidswear

Brand & website

Ike1 Thumbnail EdenDesign

Brand & design

InformPhysio thumbnail EdenDesign
Inform Physio

Brand strategy & design

HengaLodge Chatham Islands thumbnail Eden Design
Henga Lodge

Marketing promotions

KissBakeup Thumbnail Eden Design
Kiss & Bakeup

Brand strategy, naming & design

SmarterBuilding Thumbnail EdenDesign
Smarter Building Centre

Brand strategy, design & website

Wellpet thumbnail Eden Design
WellPet Veterinary

Brand strategy & design

WeLoveLocal KapitiGoodies Eden Design thumbnail
We Love Local / Kāpiti Goodies

Brand, design, packaging

Contact Eden.
Discuss your brand, website or marketing over coffee. 04 299 4433 | info@edendesign.co.nz